Gucci teamed up with content creators for the game "The Sims 4" to create custom in-game apparel. It's not the first brand to create video game content to expand its reach. Cosmetics brand ...

It also unveiled a partnership with Overwolf to enable user-generated content in The Sims 4, which is going free to play today. In an online presentation dubbed Behind The Sims Summit, EA and its ...

That’s about to change as developers of the Electronic Arts’ title have teamed with third-party developer Overwolf to launch a mod program for The Sims 4. With Overwolf’s CurseForge ...