From classic neutrals and cool grays to uplifting blues and fiery reds, we've put together a list of the most popular Sherwin-Williams colors guaranteed to inspire your next paint project.

William's most underused paint color for 2025, it doesn't mean that it wouldn't be the perfect fit for your home.

Radiant Lilac has been christened as Sherwin-Williams Loneliest Color for 2025. But what do top interior designers think of this less-than-popular shade?

Sherwin-Williams has announced Radiant Lilac as its least popular ... not be top-of-mind for those hunting for something that feels fresh and new. "Purple can [also] be a complex color," Sue ...

Fun fact: If you’re curious about Sherwin-Williams' most popular color, it’s Pure White! “It's a timeless white that doesn't lean too cool or creamy,” Wadden says. “It acts as the perfect neutral ...

That's why Sherwin-Williams ... top colors each year, however fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, reflecting how collective tastes often favor ...

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 56 min 31 sec ago By Gillian Follett - 3 hours 16 min ago By Ad Age and Creativity Staff - 3 hours 40 min ago By Tim Nudd ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams ... so it may not be top-of-mind for those hunting for something that feels fresh ...