Semiotics, the science of signs and symbols, can aid innovation in brands and their marketing, with a tangible ROI for its application, particularly in brand building in emerging markets. It is ...

The semiotic perspective may help us understand how natural language, mathematics, and visual representations form a single unified system for meaning-making. Since there are different semiotics ...

Statements made in politics and diplomacy are often not, and cannot be, unambiguous. On the surface, elegant wording can ...