in newspapers and on outdoor ads in major U.S. cities. When consumers scan the QR codes, they are redirected to a mobile landing page where they can watch a video on Starbucks’ Caffe Verona blend.

The U.S. incarnation of it features 250 names popular among teens and millennials, with consumers able to scan a QR code to send a coupon as well ... The campaign will be supported through a ...

HSBC Bank USA N.A., official banking partner of Wimbledon, has launched a campaign targeting tennis fans in New York with print ads featuring mobile quick-response (QR) codes. “HSBC presents ...