A watch featuring Mickey Mouse, his yellow-gloved hands rotating ... There was a couple of Seiko automatics from the late 1970s, just your typical mid-line. No real treasures.

If you’ve studied the luxury watch market over the past few years, you might have noticed an unexpected, rather playful trend taking root: Some of the industry’s most prestigious brands are ...

Audemars Piguet teamed up with Marvel for watches including the Royal Oak Concept “Spider-Man” Flying Tourbillon. Seiko released ... of them feature Mickey Mouse on their dials.