When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences. What is surprising turns out to be the ...

This is indicated throughout the report by references to “online” or “Web-using” segments of each generation. Due to the reliance on Web respondents, this report focuses on three generations – ...

Is generation-speak, in short ... that certain historical upheavals or social realities leave a stamp on large segments of an age cohort. A detailed sociological study by Glen H.

The main segments of the real estate sector are residential ... While there has been a lot of discussion on whether younger generations such as Millennials and Gen Z are still buying property ...

Achieving prosperity that is shared evenly across generations, and across all segments of society, requires policy actions beyond tax and benefit changes. Yet, because of the uniqueness of experiences ...

Almost everyone segments to some extent—targeting different ... and these companies give us a peek at the future. The first-generation company website was a hard-coded html version of your ...

Generation Z voters, those ages 18 to 25, represent the fastest-growing portion of the electorate, growing from 0% in 2012 (when they were too young to vote), to 9% of all voters in 2022 ...