That’s the power behind a strong mission statement—the ability to influence consumers to support certain brands because they feel a connection. We’re looking at some of the best mission ...

For example, a mission statement might say, “We provide innovative healthcare solutions to improve the quality of life in our community.” On the other hand, a vision statement is future-oriented.

That hasn't changed. Here's what has: For a shorter time — about 26 years — "duty, honor, country" had also appeared in the academy's mission statement. Then, this week, West Point's ...