The logo is the powerful icon that represents the company's legacy ... its own chapter in skateboard logos, so does the work Jim Phillips did for Speed Wheels and Santa Cruz.

300,000 electric skateboards made by Future Motion, a Santa Cruz-based company, were recalled by the U.S. Consumer Product Commission."The skateboards can stop balancing the rider if the boards ...

helped found the iconic skating company Santa Cruz Skateboards. Friend worked with Novak on establishing the Seacliff Skatepark in Aptos, which has been very successful, and discussed how to ...

most of whom were located at the company’s headquarters in Santa Cruz, California, have been laid off. The startup was one of the highest-profile competitors to top electric skateboard company ...

Santa Cruz has launched the GoLearn Skateboarding app for iPhone and iPod Touch. The skate and surfing company tapped Whagaa Software Inc., developer of instructional applications for mobile devices ...