SWOT is an acronym for a brainstorming exercise that analyzes the strengths, weaknesses, opportunities and threats for a business. The first two factors, strengths and weaknesses, are controllable ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

SWOT analysis can help your business identify what it's doing right and what needs to change in the organization — and the process is surprisingly simple. SWOT analysis is a planning methodology that ...