Cyclocross Magazine

SRAM’s New XPLR Components: Ideal for Gravel or Cyclocross?

SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...
Cyclocross Magazine

First Look: SRAM Force eTAP AXS Component Group

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...
Inside EVs

Sram Enters E-Bike Market With Tech-Loaded Eagle Powertrain

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...
Cyclingnews.com

SRAM, Zipp and Rockshox combine to create XPLR, a new gravel component range

SRAM has today unveiled a brand new ecosystem of gravel components, to be known as XPLR. Pronounced 'explore', the new range will comprise new components within all three of SRAM's Red, Force and ...
Built In Chicago

SRAM Leadership: With the Company's Connected Tech, Cyclists Get an Inside Look at Their Ride

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...
Business Insider

Inside Chicago's high-tech bicycle-components company that last year raked in $700 million and is up 15% while its competition struggles in a flat market

CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...