Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

The first SMS was sent in 1992, when an engineer of an IT service company based in the U.K. sent it to his colleague to wish him a Merry Christmas. One year later, Finnish company Nokia released the ...

SMS/text messaging provides a direct mechanism to reach constituents. By sending content directly to their mobile device, users are more likely to consume and appropriately react to content that has ...

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Native video calls and text formatting sound great, but don’t expect them to hit your phone any time soon.

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Overview: SMS platforms serve as a tool for businesses to interact with their customers and run their marketing campaigns ...