“Rudolph the Red-Nosed Reindeer,” the stop-motion animated ... After buying and giving away coloring books for Christmas every year, Montgomery Ward wanted its own book as a cost-saving ...

Rudolph the ... handing out Christmas coloring books for years, but thought money could be saved if it created a book on its own. May was charged with the task. The reindeer was chosen, he said, ...

The stop-action animation show, "Rudolph the Red-Nosed Reindeer," has long been a holiday ... The retailer had been buying and giving away coloring books for Christmas every year; and it was ...