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Failed McDonald's Menu Items That Cost The Company Millions
McDonald's is known for classics like the Big Mac and the McNugget, but throughout its history its occassionally tried to venture beyond.
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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped ... the Hamburglar and Birdie the Early Bird, as well as Ronald McDonald himself. Are you a McDonald's superfan?
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McDonald's is bringing back one of its most expensive failures - but there's a catch
Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...