Right Guard is playing a strong defense with the NBA. The official deodorant of the NBA is launching a new ad push during the April NBA Playoffs that backs Right Guard's new premium anti ...

Gillette UK is to overhaul its Right Guard deodorant range in advance of a &£10m advertising push this summer. A range of new products will be launched in time for the campaign as part of a wider ...

Gillette has been ordered to pull its latest TV ad campaign for Right Guard deodorant after a “significant number” of viewers complained that it reminded them of the September 11 disaster. The ...

The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in ...

Channel 4 today announces it has signed an agreement with Henkel Limited for its deodorant range Right Guard Xtreme Dry 72 to sponsor a strand of programmes promoting the male and female variants.