Discover how Yeat became central to the viral Minions trend with "Rich Minion," as Cole Bennett and Zack Bia share the fascinating story behind it.

On one hand, Gen Z grew up with the franchise, this being the fifth movie the Minions have starred in. The first premiered in 2010 and the last before “The Rise of Gru” was back in 2017.

The song Rich Minion by Yeat has been the anthem of the trend, ... Minions: The Rise Of Gru is preojected to hit $128 million over the July 4 weekend – a new record for the US box office.

He dropped that trailer, which featured Yeat's "Rich Minion" over the intelligible blabbering of the actual minions, on the Lyrical Lemonade YouTube channel on June 28. You May Also Like.

Video director and Lyrical Lemonade co-founder Cole Bennett on Yeat's "Rich Minion," 'Minions: The Rise of Gru,' Diddy, and more ...

Most of the viral TikTok videos of #GentleMinions also use “Rich Minion” as the background track. Bennett and Zack Bia spoke to Complex about the story behind the song. You can read that here .

Teenagers — mainly male — have been showing up in droves to see the new “Minions: The Rise of Gru” in theaters — decked out in extravagant suits, a trend that started on TikTok in early ...

Now, on TikTok, the “Gentleminions” hashtag has 30.6 million views, and audio of “Rich Minion” had been featured in about 15,500 videos as of Wednesday.

Movie theaters are experiencing the rise of Gen Z — in formal attire. Teenagers — mainly male — have been showing up in droves to see the new “Minions: The Rise of Gru” in theaters ...

On one hand, Gen Z grew up with the franchise, this being the fifth movie the Minions have starred in. The first premiered in 2010 and the last before “The Rise of Gru” was back in 2017.

On one hand, Gen Z grew up with the franchise, this being the fifth movie the Minions have starred in. The first premiered in 2010 and the last before “The Rise of Gru” was back in 2017.