Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

Founded in 1924 and named Yellow due to an early ... at Northern Arizona University who studies trends in logo design and branding. He reports on his research at his website, Emblemetric.com.

A 2015 study in Color Research and Application showed that heart rates among university students increased in the presence of red and yellow, while blue increased ... fast food logos to increase ...

Hertz, the owner of a taxi firm in Chicago, asked some academics at the University of Chicago to do a piece of research ... firms had a yellow fleet. The other’s was blue. The merged concern ...