Processing fluency is so equated with the truth that the illusory truth effect can occur with other facilitators of fluency in the absence of repetition. For example, studies find that information ...

Consonance is the repetition of similar consonant sounds in nearby words. Here it creates a harsh effect that reflects the force of the storm. Onomatopoeia is when a word sounds like the word it ...

Repetition makes a fact seem more true, regardless of whether it is or not. Understanding this effect can help you avoid falling for propaganda, says psychologist Tom Stafford. “Repeat a lie ...

Persuasive techniques or strategies in written and spoken form have been developed throughout time as ways to influence others. In the business world, being able to influence others is key to ...

In short, we are more likely to believe a lie if we encounter it repeatedly. Worse, the effect works immediately — a lie seems to be more true even after just one repetition. As our social media feeds ...

One of the leading theories on the effect of repetition on consumer behavior was developed in the 1970s by University of Toronto psychology professor Daniel Berlyne. This theory, called two-factor ...