Such techniques in sales and marketing may have the opposite effect -- turning off the consumer -- if not approached carefully. Although repetition can be successful as a persuasion strategy ...

Repetition made the point important and memorable. Imagery is valuable as a persuasion technique, as Donald Trump demonstrated when he said, “We’re going to build a wall.” Trump had no ...

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used by marketers to increase brand recall. Repetition is used ...

provides theory and examples of strong persuasion techniques in a humorous format. Here are my big takeaways that business leaders can use in their daily communications. Repetition is vital.