Should they invest efforts in creating mass campaigns with a regional focus to connect with diverse language audiences? To understand how modern marketers are deploying language advertising ...

Indian advertising-led video-on-demand platform ... then every person's regional language is national," he told us. Rakshit noted that the OTT industry was seeing massive growth thanks to regional ...

pointed out during a panel discussion at the first edition of our Languages Week conference (November 2020), regional media channels get a fair share of advertising from local brands, thereby ...

Softbank and Meta-backed ecommerce platform Meesho's recent campaign “Arre Waah” has been tailored to capture India’s regional nuances and thereby build resonance among various audiences.

Marathi film producer Akshay Bardapurkar is also floating a Marathi language video streaming service called Planet Marathi. Once limited to dubbed TV commercials, advertising in regional languages ...

Marathi film producer Akshay Bardapurkar is also floating a Marathi language video streaming service called Planet Marathi. Once limited to dubbed TV commercials, advertising in regional languages ...

advertising in Hindi and regional language publications recovered to around 90%. According to an official from Dainik Bhaskar, the market volumes for advertising have gone up 2X in 2022-23 as ...

The event will also explore challenges and opportunities in digital marketing ROI measurement, regional language advertising, and the impact of misalignments in video ad engagement. Partners to ...

Initially, the streaming platform brought regional language dubs for popular anime, along with screenings for the same. This was followed by the company's first advertising campaign in India ...

Notably, bias manifestation was significantly higher in regional languages compared to English, with regional language prompts constituting 69.4% of total successful exploits versus 30.6% for English.