The campaign supported Reebok's ATR (Above the Rim ... Luckily, there will be no need for legal action in this situation. The adidas ad is similar, but far from any form of plagiarism.

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Sports brand Reebok has been forced to pull an advert in Russia, following complaints that its 'inspirational message' is inappropriate. The Russian version of the brand's 'Be More Human' campaign ...

whenever a user searches for "Nike shoes" -- or some derivative thereof -- a paid Reebok ad will be triggered and appear in the paid ad section of the search results. Paid-for terms appear at the ...