Psychology shows that smart people favor a select group of colors to boost perceptions of intelligence, clarity, and ...

Scrolling through your favorite social media feeds lately? Chances are, you've stumbled upon the latest beauty buzz ...

Read about how a love for magenta can reveal creative originality, deep empathy, and balanced emotion in a person.

There are tons of fast food logos that use the color red. But did you know that there's actually a scientific reason why this ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

This piece of writing discusses the effects of colors on emotions and the overall psychological effect on commercial exterior ...