Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and mixed-case typeface, a lurid color scheme, and gibberish vibe slogans such ...

JAGUAR Land Rover is set to sack the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

The campaign events offer six key lessons for managing a rebranding image that speaks ... visual identity and aspirational marketing to maintain relevance, even in the absence of a tangible ...

Marketers know a rebrand is more than a shiny new logo or ad campaign. It requires a compelling vision (including your positioning) that can be understood and articulated by all—starting with your ...

After a very controversial rebranding campaign late last year, Jaguar is now looking for a new advertising agency as reported ...

It's all change at WPP it seems - the latest is the rebranding of GroupM as WPP Media, one company not a collection of media ...

COPY nothing” was the not-very-memorable slogan that accompanied Jaguar’s disastrous attempt to rebrand itself with a group of multi-ethnic, gender-indeterminate actors apparently posing on the ...

The award recognizes Fleet Advantage’s marketing team for its strategic brand overhaul and digital campaigns that drove major engagement and business growth.

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity, continuing ...