The punchy, cool-toned red and matte finish of the Rare Beauty Lip Soufflé Matte Cream Lipstick ($20) in Inspire looks like ...

Right now, Rare Beauty has several popular beauty items ... and shoppers can find star products such as the Icon Velvet Liquid Lipstick and the Soft Matte Longwear Powder Foundation.

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They say: A cream-to-powder blush from the Selena Gomez-backed brand Rare Beauty. Promising long-lasting colour and a blurred-matte finish, the ‘bouncy’ blush is available in a rainbow of shades.

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