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Why is Rare Beauty so popular? Makeup artists explain and share their favorite picksCharlotte-based makeup artist Caitlyn Dominic says that the quality of Rare Beauty's products, their fair pricing and prioritization for inclusivity are what drive the brand's success.
There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?
Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...
Selena officially hit billionaire status in 2024, thanks almost entirely to her cosmetics brand, Rare Beauty. The company reportedly generated $350 million in revenue in 2023, and with Gomez ...
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