AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena ...

Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...

On the “Lose You to Love Me” singer’s 28th birthday yesterday, her forthcoming beauty brand announced the launch of Rare Impact Fund, with an ambitious goal of raising $100 million over the ...