Ralph Lauren is hopping on the battle bus. The brand is the latest fashion house to partner with Fortnite — and as part of the deal, the company’s iconic horse logo has been redesigned with a ...

David Lauren, Ralph Lauren’s chief innovation officer and the founder’s son, couldn’t give me a definitive explanation as to why the company decided to change Ralph Lauren’s iconic logo.

Ralph Lauren’s redesigned Polo logo for its collection with Fortnite. Image Credits: Ralph Lauren Still, gaming has been a relative bright spot for blockchain companies and tech startups ...

The clothing features a mashup of the Polo logo with its iconic jockey riding the Fortnite llama. This marks the first time in Ralph Lauren’s 55-year history that the logo has been redesigned.

It’s also the first time in its history that Ralph Lauren has altered its iconic “Polo Pony” logo. The collection features men’s and women’s full-body racing gear (with zip front closure ...