However, research is only as good as the data that supports it. That's why getting both qualitative and quantitative research right from the get-go can go a long way. You might wonder ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

The result of the OPSCAL function is the optimal scaling transformation of the qualitative (nominal or ordinal) data in qualit. The optimal scaling transformation result is a least-squares fit to the ...

Quantitative research can be a powerful tool used to see what has happened in the past and what may happen in the future based on numbers. Qualitative research on the other hand is powerful due to ...

and policymakers are pushing qualitative and quantitative researchers alike to make sure their research is more relevant to practitioners. Conversations like the one over the BMJ’s acceptance ...