QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

In today's fast-paced digital world, connected packaging has emerged as a game-changer, enhancing consumer interaction through technologies like QR codes and augmented reality (AR). This ...

Supermarket giant Tesco is believed to be trialling a major shakeup in select stores that could soon see hundreds of product ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

One of the most significant advantages of IoT in packaging supply chains is its ability to improve traceability and transparency. By embedding smart sensors, RFID tags, and QR codes into packaging ...

Superplum introduces a cutting-edge packaging solution for mangoes, ensuring food safety and traceability. Each mango is ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

TESCO is trialling a major change to all of its checkouts across the UK that could see a staple shopping feature axed from ...

Two Brothers Organic Farms invests in technology for transparent supply chain, QR codes, blockchain, and regenerative ...