In today's fast-paced digital world, connected packaging has emerged as a game-changer, enhancing consumer interaction through technologies like QR codes and augmented reality (AR). This ...

A prime example of this is the journey Lipton Tea & Infusions has embarked upon with its tea packaging, a journey that was ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

Superplum introduces a cutting-edge packaging solution for mangoes, ensuring food safety and traceability. Each mango is ...

Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message while simultaneously driving awareness and excitement for the brand. The ?Join the Growing Movement?