When using purple shampoo on brunettes, Alvarez says the frequency depends on your hair type and how much lightness is in your hair. "If you're a brunette with a lot of golden ribbons, you may ...

Thankfully, purple shampoos can quickly tone blonde, gray, and brunette hair at home. I’ve tried a bunch of them over the last five years, though I’ve yet to find one that doesn’t make my ...

This is great for vibrant colors.” According to a reviewer: “I have dark brown hair with bleached highlights dyed purple. The shampoo keeps my color fresh. It's easy to use and doesn't stain ...

“Unlike purple shampoos, which are meant to neutralize light yellow tones in the hair to reveal an icy blonde, blue shampoos are meant to either reduce brassiness found in brunettes or reduce ...

Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and blonde hair look fresh-from-the-salon.

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The best purple ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

In the long run, a good purple shampoo can save you money at the salon Alyssa Grabinski is a senior shopping writer at PEOPLE covering celebrity fashion and beauty. She has been highlighting her ...