Purdue basketball defeated McNeese State ... their signature "play hard" style instilled by former coach Gene Keady and enhanced by Matt Painter. PROVIDENCE — Matt Painter saw no way for ...

Legendary basketball coach Gene Keady decided to hit the practice facility and catch an early glimpse of Odom and his squad. Keady has become a regular at Purdue events, taking in plenty of men's ...

It was Gene Keady who coined the "play hard" phrase. But the current day Purdue basketball team has applied it in March Madness.