Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") ...

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About Pura Vida Bracelets Founded in 2010, Pura Vida Bracelets resonates with consumers everywhere with a colorful, surf-inspired aesthetic that distinguishes its stackable jewelry, ...

LOS ANGELES, June 24, 2025 /PRNewswire/ -- Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") from Vera Bradley, Inc ...

Founded in 2010 in La Jolla, Calif., Pura Vida began as a digitally native jewelry and lifestyle accessories brand, selling hand-crafted bracelets and jewelry made by artisans from Costa Rica.Its ...

About Pura Vida Bracelets Founded in 2010, Pura Vida Bracelets resonates with consumers everywhere with a colorful, surf-inspired aesthetic that distinguishes its stackable jewelry, accessories ...

CriticalPoint acquires Pura Vida Bracelets from Vera Bradley, Inc. Ryan Heuser remains CEO. Vera Bradley sells to focus on ...