Puma’s risky roll of the dice with Usain Bolt Puma’s decision to maintain its sponsorship of Usain Bolt appears inevitable in hindsight, but a decade ago, doubts lingered. Despite Bolt’s ...

That would be his contract with sportswear giant Puma, who he wore during his most iconic moments on the track. Bolt and Puma's partnership began in 2002, long before he set any of his world records.