Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking place in your meetings and marketing campaigns; a big part of it is what’s ...

It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; it’s about keeping your brand safe and sound. Let’s break down the ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can ...

And that is where BSS makes a difference: Brand safety refers to protecting a brand's reputation and keeping it from appearing in unsafe environments. For instance, if a company posts ads on platforms ...

Matt Saunders, founding partner of the intellectual property firm Saunders & Silverstein LLP, breaks down why they’re important for nonprofits and the simple steps you can take to protect your brand.

I participated in a spirited panel at the annual IP symposium hosted by the Penn Intellectual Property Group (PIPG) at ...

Brand Protection is the action taken to prevent individuals and organisations using the Club’s Intellectual Property Rights without the Club’s permission. The words - Tottenham, Tottenham Hotspur, ...

Wolverine Group Pty Ltd. serves as a cautionary tale for brand owners on the importance of pursuing foreign trademark protection early and often. The case revolves around who can use the term ...