Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; it’s about keeping your brand safe and sound. Let’s break down the ...

Matt Saunders, founding partner of the intellectual property firm Saunders & Silverstein LLP, breaks down why they’re important for nonprofits and the simple steps you can take to protect your brand.

We proved that growing brand health can effectively protect business value. In most countries, Colgate leads the oral care market. But erosion had begun, driven by autopilot-buying behavior with no ...

Brand Protection is the action taken to prevent individuals and organisations using the Club’s Intellectual Property Rights without the Club’s permission. The words - Tottenham, Tottenham Hotspur, ...

As major watch industry events are fast approaching in 2025, it may be time for businesses to reevaluate or add to the tools at their disposal ...

In a 2025 update, we look at the brand protection challenges and optimal solutions for enforcement at the border points of China. Register for free to receive our newsletter, view leading trademark ...

Wolverine Group Pty Ltd. serves as a cautionary tale for brand owners on the importance of pursuing foreign trademark protection early and often. The case revolves around who can use the term ...