Microsoft is building a program to let brands advertise in Xbox games. It is evaluating adtech partners to provide the technology for in-game ad placement. Sources expect this ability to go live by ...

Posts from this author will be added to your daily email digest and your homepage feed. is a reporter who covers the business, culture, and communities of video games, with a focus on marginalized ...

Walmart is rolling out new educational programs to court advertisers. Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets. A big chunk of Walmart's first ...

Twitch has launched an incentive program that will guarantee select streamers a certain amount of ad revenue per month. Many creators have spoken out about the difficulties of earning a consistent ...

More Twitch streamers will find invites to join the platform's Ads Incentive Program now that the company is opening up the opportunity to welcome "more... Partners than ever." In addition, Twitch ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...