As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive ...

The Swedish Rheumatism Association has launched a product label for packaging and products certified as 'easy to use', giving ...

Mercadona released a statement announcing changes to its packaging labels in order to adapt to new consumer habits. The change in strategy aims to facilitate healthy eating, to which, according to the ...