That’s the classic trap. And it’s exactly why problem definition is the most important (and underrated) part of the consulting process. Rushing in with a solution before verifying the real problem is ...

The idea of defining a problem in design thinking is to make the iterative process streamlined, without limiting the possibilities. At my agency, this process helps our team to effectively narrow ...

by Dwayne Spradlin “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said. Explore HBR HBR Store About ...

Both examples point to a vexing constant in our society: we often have trouble defining our problems. This is not just a question of semantics or becoming more “politically correct.” ...

How good is your company at problem solving? Probably quite good, if your managers are like those at the companies I’ve studied. What they struggle with, it turns out, is not solving problems ...