But how? Here are seven fundamental principles of effective marketing communication that will always be true because they’re based on how our brains work, not on how any specific technology works.

and external factors that affect the extent to which the physical environment is conducive to effective communication. There are also certain principles inherent in the communication process ...

The next challenge is to have effective communications more than once — communications that are consistently understood and trigger actions. Communication is a two-way street. As you express ...