We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

“There’s an incentive to make logos red because red is the most visible color,” says Bevil Conway, a neuroscientist and artist with the National Eye Institute. He and other researchers have ...

McDonald's immediately recognizable red-and-yellow color scheme is an eye catcher, but is there a deeper meaning to that ...

NEW YORK – The Associated Press will roll out a new visual identity system ... AP president and CEO. “This new look, from logo to color system, translates to AP’s growing portfolio of digital products ...

The going popular theory is that brands like McDonald's and Burger King use the color red in their logos and around their stores because it revs up people's appetites, making them hungry ...

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette ... the former White House press secretary for Mr. Trump now running ...

The Kansas City Chiefs will face off against the Tampa Bay Buccaneers in Super Bowl LV at Raymond James Stadium in Tampa, Florida, on Feb. 7. The big game will look slightly different this year ...

But why did the company choose this shade for its logo in the first place? Some claim that the red color came from one of the company’s first advertisements, which featured Santa wearing his ...