The delightful prank was sparked by research involving 2,000 wine drinkers, which found that 43% often serve low-cost wine to great acclaim, while 38% deem expensive wines overrated.

Aldi heard the hip, East Londoners loud and clear, and decided it was time to really tap into the orange wine market, by ...

The California Heritage Collection brand will join Aldi's Specially Selected Wine Collection that was released in September 2023 at $7.99-14.99 per bottle, according to a news release by the company.

Aldi takes on Trader Joe's Two Buck Chuck, introducing a new line of affordable wine — the California Heritage Collection — for just $4.95 per bottle.