Like many of the best rebrands, the agency focused on Adobe's iconic brand elements ... What was before a negative space 'A' logo has now become a "positive space expression", according to Mother ...

You have to be real careful about transparent parts of your design — positive and negative space and all that. If you surrender any part of your logo to the background, you’re at the whim of ...

Not only that, the best logos serve as both a template and a guide as a brand evolves. Some of the world's most iconic logos have ... is a brilliant use of negative space. It was reworked in ...

This is one of Newman’s favorite logos, because it crafts the brand’s visual identity using both positive and negative space. “Part of the brilliance is that it transforms the brand’s logo ...

NASA originally planned to announce that it was bringing its iconic "worm" logo back on Wednesday, but the agency was afraid people would take it as an April Fools' Day joke. Happily, it most ...

In the meantime, Slovenia-based creative director Jure Tovrljan reimagined some of the world’s most iconic ... increased the negative space between the rings in the Olympics logo to completely ...

I can’t say that I’m much of a logo design expert (more accurately: I am the furthest thing from it), but I can say that I cannot stop staring at the negative space in the logo. At first I ...