These brands have helped Ralph Lauren solidify its bond with the older consumer. The introduction of the Polo for women product line shows that the company is not unaware of these changing trends.

Polo Ralph Lauren "Snow Beach" pullover, $395, hooded rugby shirt, $265, available January 25 at Ralph Lauren. Bloody Osiris, stylist: I'm not from that era, but I grew up on Wu-Tang. First time I ...

That “un-trendiness” is trending is good news for Polo Ralph Lauren ... the way women are mixing athletic gear with ready-to-wear these days, but it also drove home Lauren’s longtime ...