BANGKOK — Most people outside of Asia are unfamiliar with Pocari Sweat, a Japanese sports drink that tastes like Gatorade and resembles, well, sweat. That might change when Pocari Sweat becomes ...

Pocari Sweat is a Japanese sports drink that’s popular in Asia and the Middle East, and as part of its marketing strategy it plans to deliver a can of its product to the lunar surface next year.

That drink was called Pocari Sweat. And despite its name — unappetizing to native English speakers — it’s a well-known Japanese sports drink across Asia and the Middle East. Though the film ...

Now, we want to realize it privately and get to the moon.” To bring this dream closer to reality, POCARI SWEAT will challenge the approximately 380,000km journey to the surface of the moon ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside ...

The specially designed canister, which contains a shipment of Otsuka’s Pocari Sweat powder, will mark a disturbing new frontier for humanity: the first commercial product delivered to another ...

The response came after Japan's Otsuka Pharmaceutical Company pulled its advertising for the Pocari Sweat sports drink from TVB, a Hong Kong television broadcast and media company. A TVB ...

That drink was called Pocari Sweat. And despite its name — unappetizing to native English speakers — it’s a well-known Japanese sports drink across Asia and the Middle East. Though the film ...