The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.
as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...
Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek, as of September ...
Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...
Shares in Mixue, a Chinese ice cream and bubble tea chain, surged over 40% on Monday, the first day of trading after an IPO that raised 3.45 billion Hong Kong dollars ($444 million). Mixue was ...
Mixue is often seen as China's largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand. Founded in 1997 as a ...