Big news, cookie fans! For a limited time, Crumbl's signature pink box will be transformed into a bold new color in ...

As for how the cookies get their vibrant pink hue, that's from using "real beets instead of artificial dyes." Beyond being a fun little treat, buying these cookies also does some good in the world ...

The gluten-free brand tested everything from pomegranate to cherry powder to create a natural Barbie pink color for its co-branded cookie collaboration, before ultimately landing on beet powder.