But here's the question ... Here's a final thought. These techniques are mere scaffolding. The means should never overtake the end. Otherwise, honest persuasion devolves into mere manipulation.

There are a number of effective and inoffensive considerations and techniques that ... The best way to be persuasive is to be able to answer this question: What’s in it for THEM?

And a question can make you seek ... I need to make sure that I've got my key ideas down for what persuasive techniques I'm going to use because I want to get the audience on your side.