Indonesia's Health Ministry has carried out anti-smoking campaigns to reduce smoking; the latest was launched in 2018. But the campaign messages are not persuasive enough .

Tell them. Tell them what you’ve told them. That might be okay for informative speeches, but it’s terrible for persuasive speeches. And it’s boring. SOOOOO boring! Telling is NOT selling.

Rather than inciting fear, anti-smoking campaigns should tap into smokers’ memories and tug at their heartstrings, as persuasive messages can influence smoking attitudes. Have you trying to make ...

The study found that smokers who viewed ads featuring reasons why to quit were substantially more likely to quit smoking after the four-week study period. However, ads with messages about how to ...

By far, the best way to learn how to write speeches is to read the great ones ... that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest ...

But there is one powerful persuasive tool executives are often reluctant to use: telling personal stories. Instead, when company leaders give a presentation or speech, they’re quick to turn to ...

US researchers have suggested that rather than inciting fear, anti-smoking campaigns should tap into smokers' memories and tug at their heartstrings, as persuasive messages can influence their ...