The Art of Magic,” a new exhibition at Toronto’s Art Gallery of Ontario. The show explores the fantastic feats and sensational showmanship of performers during magic’s “Golden Age”—a ...

The author of a new book "INFLUENCE: Science and Practice," Cialdini worked his persuasive magic on us. The first step, he told the Health Blog, is for people to make their health goals public.

Persuasion is the art of influence. Key components include the artful use of language, emotion, and logic. That’s why the most persuasive ... only to offer seven magic phrases, but also to ...

specific techniques to being your most persuasive self. His contention: learning to use seven simple words can make the difference between changing someone's mind and being ignored. What are they?