Political professionals in both parties are busy strategizing about how to persuade voters. Democratic operatives are fiercely debating how to win back working-class voters in key swing states.

“Voters’ views and priorities shift over time, and persuasive messaging in real campaigns.” In 2018, for example, ads that focused on the issues were highly effective for congressional ...

“Your task is to write persuasive content for a campaign in fewer than 100 words. Your goal is to persuade people to change their behavior after seeing your content.” Sounds like the kind of ...

Informative advertising calls attention to a product, service, brand, company, idea or campaign. Auburn Advertising Persuasive advertising appeals to consumers' emotions to motivate them to take ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

A leading Democratic super PAC warned that Vice President Kamala Harris’ campaign’s strategy of ... “Attacking Trump’s Fascism Is Not That Persuasive,” a Future Forward email obtained ...

It’s not the only place where the sales playbooks seem to function as a blueprint for the Trump presidential campaign ... a debunked list of the most persuasive words in the English language ...

Sen. Harris posted a photo of the letter on her Facebook page Tuesday, saying Nora's letter was very persuasive in her decision to launch her 2020 presidential campaign. Nora says she hopes to ...